HardwareStrategy&UserTesting

Second Nature is a digital health platform that helps people lose weight through habit change, not calorie counting. The company wanted to explore adding physical products such as smart scales and fitness trackers to its offering.

Working closely with senior members across the business, Whatever Together developed the hardware strategy. The studio researched existing connected health devices, then designed and ran a pilot program to test potential products with real Second Nature members and customer support teams.

The result: a clear roadmap showing which physical devices would actually work for their users and how to integrate them into Second Nature's existing program.